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Advice to Women Entrepreneurs from Divine Ndhlukula

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Divine Ndhlukula is one of the most successful women entrepreneurs in Africa

My advice to aspiring entrepreneurs is start with an end in mind, know exactly what you want to achieve and start to work systematically towards the goal, exercising some patience.

Know the industry you want to get into, its internal and external environment.

Work your plan with passion, determination and diligence, and when a bit of cash starts rolling in, have the discipline to know that it is not your money yet.

My advice to women all the time is: If you want a certain future, go out and create it. Conquer your fears as that is what enslaves most women. Opportunities are now galore.  We just need to roll up our sleeves, lift our feet, and walk through the door as no one will carry us.

Have a game plan and execute it with passion, determination and focus. Never mind that you are a woman. Do not think about that except as a competitive advantage. No one is going to give you anything on a silver platter. You have to work twice, thrice, five times as hard and do not lose focus. Work with your passion, it will keep you going and once you have a footing in your business, make the most of it and create the momentum and that will get rid of all the little challenges that may bog you down.

Lessons learned

“I always say there is no easy road to anywhere worth going. One’s got to apply themselves. One’s got to put in that extra effort. One’s got to have the discipline to be able to say: Look, I’ve made a bit of money, invest back into the business so that it grows,” Ms Ndhlukula said.

“I think that is the folly of many of our people. You make a bit of money and you think you’ve arrived. You start spending the money and the business does not grow”.

Lastly, choose your team carefully and getnewsletter_iconid of non-performers soon enough.

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