2 Secrets to building a sustainable business;
Last Wednesday, 24th April, Milton Kamwendo, CEO of Innov8 Inspiration Group, spoke at the BusinessLink Networking breakfast on how to build a sustainable business. This is a very pertinent subject because so many people are struggling in starting and growing businesses in the current tough economic environment.
Milton has a way with words. What he said is not something entirely secret or new, but it is the way he said it that made see myself and the world in a new perspective. Other participants admitted that they had been inspired to see things in a different light.
In this article I will touch only on two things; we are working on uploading the whole session on to our website, once we convert it into the easily downloadable MP3 format, likely by Thursday morning. If you would like it on CD, just send an email to email@example.com.
Focus and discipline
Now, two of the most important things that lead to business success are focus and discipline. Today we live in a world that is obsessed with a “quick fix” culture. People don’t want to learn, they want to be told exactly what to do and how to do it. You get people saying things like, “If only I had money…..”
Some even ask how they can get a loan or how to approach someone to invest in their business. A number of people have actually sent me emails asking what type of businesses to start with the capital they have, or what businesses to start that don’t need much capital.
No one will give you answers on to how to raise money for your business, or how to get more sales and make more profit. But you can read the advice of experts and learn from the experiences of others. It takes focus to think about what you really want to achieve and acquire the necessary knowledge and discipline to work hard and get results.
Focus and discipline are hard to come by these days. Why? Because focus and discipline are hard. It is much easier to give in to distraction and instant gratification. It is easy and addictive
Engaging yourself and others in mindless distraction is a waste of time and energy. What you read in the newspapers or watch on television are people doing their jobs. Politicians talk and create scandals so as to be seen and heard, or else they will lose relevance. Film actors and singes are working to make money. They don’t care about you. The people who care about you are your loved ones and your close friends. You should worry abut caring and pleasing your customers, as they are the ones who give you the money.
Spending too much time on distractions will keep you from focusing on accomplishing the great things you want to achieve if you set your mind to it. There is a business concept called opportunity cost. When you choose one course of action you miss out on all the other opportunities you might have chosen to pursue but didn’t. In whatever activity you engage in, think about the opportunity cost. What could you be doing that can move you a step forward in building your business?
Focus and discipline is what it takes.
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