Home » NEWSLETTER » BUSINESSLINK NEWSLETTER 11: WHY YOU ARE STRUGGLING TO SELL; HOW TO FIND NEW BUSINESS IDEAS IN EVERYDAY LIFE; ARE YOU RUNNING A BUSINESS OR A HOBBY?

BUSINESSLINK NEWSLETTER 11: WHY YOU ARE STRUGGLING TO SELL; HOW TO FIND NEW BUSINESS IDEAS IN EVERYDAY LIFE; ARE YOU RUNNING A BUSINESS OR A HOBBY?

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BUSINESSLINK NEWSLETTER

Helping entrepreneurs and business owners accelerate their growth
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April 08 to 18, 2013  

 In this week’s issue

WHY YOU ARE STRUGGLING TO SELLClick here to read

HARARE CHAMBER OF COMMERCE INVITES NOMINATIONS FOR BUSINESS AWARDSClick here to read

HOW TO FIND NEW BUSINESS IDEAS IN EVERYDAY LIFEClick here to read

CLIMB HIGHER STILL!Click here to read

ARE YOU RUNNING A BUSINESS OR A HOBBY?Click here to read

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WHY YOU ARE STRUGGLING TO SELL

By Phillip Chichoni

abr0101lWe are not all natural sales people. But since selling is the number ONE skill every entrepreneur must have, we all need to learn and develop it if we are to succeed in business.

I got my first job in Bulawayo some years ago. As soon as I finished my probation, a certain insurance salesman came to see me and began cajoling me to sign up for a life policy. He told me all the other employees had taken out life insurance and he got the guy I was working with to tell me that it was company policy to do so.

Naive and wanting to just get the guy out of my face, I said “What the heck, it’s only a small amount a month anyway” and I signed the forms.

I was very disappointed a couple of months later to learn that the company did not require employees to take out such policies. When I asked the insurance company to cancel the policy, I was told that I would lose the three instalments that had already gone through and so I kept it.

From that time on, I never wanted to see an insurance sales person in my face. I know that not all sales people use trickery to sell, but I had had a rude awakening.

As a business owner, you want to sell without being perceived as a two-faced desperate salesperson. That’s a sure way of sending customers fleeing.

You have probably suffered buyer’s’ remorse, that feeling of regret you get just after buying something. You start wondering whether you have made the right decision or whether you got the best deal. This is what causes most people to avoid sales people.

Successful salespeople have developed certain ways that you can also learn and stop struggling in selling, whether it’s your products, services, your company or yourself.

Don’t sound like a sale person: Saying stuff like “Let’s meet to find out if we can be of mutual benefit.”

“When can I have 15 minutes of your time?” “I can help your business!”
“Can you help me out and buy this?”
“You’re not interested? Can I call back in 6 months and check then?”

This makes you sound like a typical salesperson and instantly triggers sales resistance.

Build relationships: a leading sales author said something enlightening:

“Instead of getting up at 7am, go and meet a different executive or decision maker every day at 7am for a cup of coffee.” That is EXCELLENT advice to build your business – and make more sales – FAST!

When you have built relationships and enough people trust you, selling stops being a struggle. Instead people would be lining up to buy from you.

Please share your selling experiences, email chichonip@smebusinesslink.com

NOTE: APRIL BREAKFASTMEETING

We are waiting for confirmation from the invited speaker and then we will advise the date.

phil picPhillip Chichoni is business planning consultant and founder of the BusinessLink Community. He is the author of a number of business guide books, including Business Planning Simplified and The Young Entrepreneur’s Guide to Starting a Business in Zimbabwe. 

Visit http://smebusinesslink.com or email him at chichonip@smebusinesslink.com.

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HARARE CHAMBER OF COMMERCE INVITES NOMINATIONS FOR BUSINESS AWARDS

By Phil Chichoni

The Harare branch of the Zimbabwe Chamber of Commerce invites you to nominate outstanding business people for awards to be given out on May 10.

If you know people who have done every well in their business in the past year, you may nominate them for the following awards:

  • Businessman of the year
  • Businesswoman of the year
  • Exporter of the year
  • Most improved exporter of the year
  • Entrepreneur of the year
  • Most innovative SME of the year
  • Best Social Corporate Investment of the year – HIV / AIDS

You may request nominations forms from the Harare Chamber offices at 5th Floor Zambia House, Nkwameh Nkrumah Avenue in Harare.
You may request them by email to znccharare@znccharare.co.zw, or email me chichonip@smebusinesslink.com and I will forward them to you.

You don’t have to be a ZNCC member to make a nomination.

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HOW TO FIND NEW BUSINESS IDEAS IN EVERYDAY LIFE

From Entrepreneur magazine

The idea for Disneyland’s Magic Kingdom was born on a family vacation.

Walt Disney was visiting Tivoli Gardens, one of Europe’s oldest amusement parks, when he realised he could create a bigger, better version in California. His method is not unusual: Great entrepreneurs find new business ideas by paying attention to opportunities in everyday life.

“The world around you is filled with ideas that can be useful,” says Andy Boynton, co-author of The Idea Hunter (Jossey-Bass, 2011).

None of those ideas will come to you by thinking really hard in a vacuum. You have to get out in the world and practice behaviours that lead you to new ideas. By learning to think and act in ways that bring new opportunities to light, you can find a constant stream of business ideas in everyday life. Here are three tips to help you find inspiration in the world around you.

1. Keep a list of opportunities. “At any given time, there’s a job that has to get done,” Boynton says, meaning the world is full of problems that need to be solved. As you go about daily life, keep a running list of jobs that others have abandoned, ignored, or failed to address effectively. Each is a potential opportunity.

“Start with your own experience,” Boynton says. Ask yourself, what bugs me? What could be easier? More fun? More convenient? Your own frustrations will guide you to real problems that can drive a new business idea.

2. Hunt for ideas in diverse places.

New ideas require creativity, which thrives on novelty and diversity. You might find a great idea while you’re on vacation or unexpected inspiration in an experimental art exhibit. “If you open your eyes, the answer is there,” Boynton says. “But your world has to be broad enough and diverse enough to feed you the ideas you need.”

Your search needs to be intentional. “When effective idea hunters talk to people, they’re not just going through a social dance,” Boynton says. They’re looking to learn what others know or do – mining the world around them for useful ideas.

3. Notice how others solve business problems. In any situation, you are surrounded by problems that someone has tried to solve. Each is an opportunity to learn. Start noticing how convenience stores organise inventory, how packaging catches your eye, or how Amazon encourages impulse buys. You might find a better way to solve the same problem or inspiration for solving a different problem.

“You really can borrow and reuse ideas, and reapply them,” Boynton says. “If you develop a mental habit of [noticing others’ solutions], it opens your eyes to what’s out there.”

Copyright is owned by Entrepreneur Media SA and/or Entrepreneur Media Inc. All rights reserved.

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CLIMB HIGHER STILL!

 

By Milton Kamwendo

 

milton

 

There are two doors that one must never confuse: the entrance and the exit. To think you have arrived when you have just but begun is self deception. Life is a lofty climb, at a few stations the temptation is to rest, forget the climb, celebrate and park. Regardless of your level of success do not stop climbing and do not stop moving. Yes, you may rest for a while but you must never quit.
Challenge your challenge Challenge, size, height or difficulty are matters of interpretation and perception. What you see today as impassable and impossible will tomorrow be a molehill and simple equation of life. The hard nuts of today will be the simple cracked nuts of tomorrow. Challenge your challenges. Face the brutal facts of your life with a never-say-die determination. You can’t let life grind you to pulp when you should be the salt of the earth.

Things that matter

What matters most to you? What are you willing to live or die for? What is receiving your total commitment and passion? Things that matter most must never be at the mercy of things that matter least. Half-hearted attempts have never yielded premier results in anything. Do not stop at the mediocrity stall or park before the journey is done.

Life, your life, was never meant to be little but to be significant in every way. Significance is not a matter of media or public opinion but being faithful to let the best in you shine forth. No drum majorettes may line up outside your street to celebrate your simple action in pursuit of greatness. That does not change the fact that significant achievements are preceded by small insignificant steps. Do not give up trying or stop climbing.

What do you see?

What you see will determine what you do. What you see will determine your level of motivation. If you see too close you will only be motivated by a few peanuts. You are not a monkey. You are a child of God. Born for great things and endowed with the seeds of greatness. Do not stop doing good because the results do not seem to be coming soon. Keep moving, you are destined for greatness. Do not stop climbing to the next loft. Great things are awaiting you there.

Love obstacles

The obstacles you face today are the escalators to your greatness. Love your obstacles, they come to amplify your gifting and to reveal and showcase you to those who will promote you. Love your problems, they are your opportunities for indescribable profit. Love your limitations they are the catalysts of innovation and instigators of progress. Love your ceiling, it serves to discourage pretenders from climbing too far. Love your critics, they are secret cheer leaders. What does it really take to stop you?

What today you see as an obstacle is your stepping stone to greatness in disguise. You can be great, you are programmed for it in your DNA. Greatness is attainable and in you. Climb on and scale higher in life. Where you are is not an arrival or a destination. Don’t park so soon. Don’t tire so early and plateau so fast. You can’t lose your sting so soon.

He loves climbing

There is someone I know who was born in 1968 and became blind at age 13. He has never let his blindness stop him to pursuing his great dream of climbing mountains. He has climbed small and big mountains around the world. Whenever he learns of a particularly challenging mountain he is motivated to climb it. He started by climbing the mountains near his home, then in his nation. He then started taking on continental peaks, and climbed Kilimanjaro in 1997, where he married his wife at the height of 13,000 feet. That is creativity. Why marry at ground zero when you can climb to your wedding.

Getting married or climbing Kilimanjaro did not stop him from climbing. Some of us would have taken wedding pictures and then written a Mt. Kilimanjaro climbing book and turned into motivational speakers. But not this blind man. He did not stop there; he continued and continues to seek out mountains to climb, challenge and conquer not just speak to or about. A life without challenges is plain boring. There is no celebration, no triumph, no notoriety! You dare not live such an empty life. Never let your physical disability or some debilitating quality stop you from pursuing your dreams.

This blind mountain climber reached the summit of Mount Everest and became the first blind person to reach its summit. This person I am talking about is real – his name is Erik Weihenmayer. If Erik, despite his blindness continues to climb mountains, what about you and your proverbial mountains…climb on. What are eyes for, if you do not have vision. What is strength for is you do not have fortitude.

I dare you to climb higher. Do something bigger than you. Challenge something bigger than your current mindset and see how much you can stretch to greatness. Climb on, life is full of beautiful mountains to climb.

Committed to your greatness.

Milton Kamwendo.

 

Visit Motivated for Greatness at:  http://innov8motivation.ning.com

 
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ARE YOU RUNNING A BUSINESS OR A HOBBY?

By Brendan and Sally Palmer

We hope your week is going well.

It is said that a business without numbers is not a business, it is a hobby.

It is also said that a business that does not know where its last dollar went, usually doesn’t know where its next dollar is coming from.

It is so important to keep a record of your key numbers in your business on a daily basis so that you can make decisions based on facts.  A great way to do this is to develop your own, unique, daily report template that you or someone who works for you completes every day without fail.  Here are some key numbers to include in your daily report…

  • Cash balance
  • Bank Balance
  • Sales yesterday, Sales Month to date, Sales Year to Date (quantity and $$$)
  • Stock on hand
  • Predicted expenses for the day
  • Debtors (people who owe you money)

Creditors (people who you owe money to)

You can add a few more numbers that are specific to your business.

Your daily report should ideally be prepared by 9am today for yesterday so that you have your finger on the button and can notice and correct any problems quickly.

Start producing a daily report FROM TOMORROW.  Don’t wait until you get the right figures.  Just start doing this and this act along will help you get your numbers into order.

Have a great week….

———————————————
Brendan and Sally Palmer
brendan and sally
Creators of The Sabre Success Plan Program
Business Consultants | Authors | Speakers | Coaches | Motivators
We teach and inspire people to be more successful using unique productivity solutions
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