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BusinessLink Inbound Marketing Half-day seminar Thursday 23 August 2012



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BusinessLink Inbound Marketing Half-day seminar

Date: Thursday 23 August, 2012Time: 0830-1300

Venue:ZimCafe Hotel and Conference Centre, Cnr Fife Avenue/2nd Street, Harare

OBJECTIVE OF THE SEMINAR: To equip business owners with knowledge, skills and ideas to implement Inbound and Social Media marketing strategies that will accelerate their business growth. AFTER THE SEMINAR: Participants will know all the basics about the internet, websites, social media and how to use available tools to in their marketing strategies in interacting with customers, getting more customers and creating viral marketing campaigns that will positively impact on the bottom line. SEMINAR CONTENT

  1. Introduction to the internet
  2. How internet has changed the way business is done in the past two decades
  3. How the internet is being used in marketing
  4. Introduction to social media
  5. Why social media marketing is the new frontier for SME entrepreneurs
  6. How to map and implement a successful social media marketing strategy and make customers find you at a low cost
  7. Case studies: How entrepreneurs are successfully utilizing Social Media to grow their businesses around the world
  8. Internet business ideas you can implement on a shoestring budget
  9. Practical exercises: How to set up a free blog and become known as the expert in your industry- a step by step guide
  10. 10.  Viral marketing- how to create a buzz for your brand and  get rapid results



  • William Makava (Inbound Marketing expert)  Founder of over five online businesses
  • Phillip Chichoni (Institute of Chartered Secretaries and Administrators- Zimbabwe) Founder of SME BusinessLink

Fee:  $60 (BusinessLink Gold Club subscribers $30) Covers course tuition, materials, handouts, teas, lunches and refreshments.

Booking: Please call Christine on 0772 854 301 or email marketing@smebusinesslink.com . Please book early so we can adequately prepare the logistics.



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